Saturday, December 6, 2008

Marketing your listing online | Part 2

Hello everyone,

Last post I talked about how important it is to make sure your property is correctly inserted into your local MLS system because it is syndicated to other national MLS' within days and that sets the foundation for a successful online marketing plan.

This post I want to take it a step further and talk about where else you can post your listings and what you should do after your MLS syndicates your listings world wide.

Most large national and even world wide listing websites such as Real Seekr, Trulia and Zillow will allow you to do what is called "claiming your listings". Claiming your listings will allow you to receive up to date statistics on views and clicks, market yourself through those sites and let you edit any information they may have incorrect about your listing. The only way to know if a site allows you to claim your listings is by visiting the site and reading some of the Q&A sections about how and if it's done.

Once you claim your listings you need to add any additional photos, descriptions etc to them to make sure they are correct and in order so when they are viewed the info. is correct. Also, make sure to add information about yourself, a picture and links to your website and blog so visitors can visit your local site.

As for where else to put your listing on the web I'm going to leave most of that to the comments on this post. I'll tell you a few that I like and if you have one that you've had success with lately post it up so everyone can use it.

External Listing Sites:
RealSeekr.com
Trulia.com
Zillow.com
Craigslist.com
Backpage.com

Ok, so now that you've listed your property on MLS correctly and claimed your properties through external listing websites it's time to go around the web and add your listings to other sites that aren't syndicated to automatically.

PS - Sorry if this post was a little "off" i'm currently sitting at a Christmas festival and their are elves running around singing songs by the Jackson 5. HAHA.

Have a great day,
Matt Rains
Real Estate Technology Online

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3 Comments:

Anonymous Mary said...

I also like the free Realbird.com. The appearance of the listing is nice & RealBird syndicates your listing. The widget code it provides also allows you to add your listing to other sites manually.

December 07, 2008  
Anonymous Sam Miller said...

Postlets is a service that I like to use and it provides real estate listing feeds to several other high traffic sites. The Postlets widgets option is nice because you can use it to embed your listings into other websites. The service ranges from FREE to a deluxe listing single property website that costs as much as $5.00 per listings (as cheap as $2.00 per listing when bought in bulk).

December 07, 2008  
Blogger Reggie from Cyberhomes said...

Hey Matt,

Don't forget Cyberhomes on this list. :) We make syndicating listings easy for the professional. I would urge any interested real estate agents, not already involved, to have their Broker apply. The email is ConnectMe[at]Cyberhomes.com.

We’ll then partner with the MLS to gather related listings. This ends up being a much better solution for the agents, and we can verify the listing details from the original source. It’s also important to note that Cyberhomes is the exclusive provider of real estate listings and neighborhood information to AOL. We can also push listings to Google and Yahoo for increased exposure!

December 15, 2008  

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