SEO Series | Part 1 Keywords
We're going to get into our new series about SEO (Search Engine Optimization). The video above is a brief summary from our live show last Sunday night (www.realestatetechnologyonline.com/live).
Before you ever get in front of a computer or meet with a web developer you have to grab a pen and paper to ask yourself a question.
Question 1 - What do I want my website to be found for? or What will people be searching for when they find my website?
That question will lead you into the first step of your SEO plan; "Keywords". Search engines work by using what is called "robots" to search through the text and links of your web page to find certain repetitive keywords. After robots search your site they use your "keywords" to associate what your site is about to what people are looking for from the search engine.
Take your pad and pen and start to write down words or phrases that you want your site associated with. These phrases can be "real estate agents Denver" or "relocation specialist Denver " really whatever you want to associate yourself with.
Now that you have your certain keywords/key phrases you'll want to make sure these key terms are maximized by using the Google Adwords Tool. This tool will show you how to tune your key terms to get the most out of them.
Once you get to the tool type in your first key term such as "real estate agents in Denver". My results show that on average 110 people search for that specific key term each month. Now looking further down at those results I can see that the search term "Denver real estate agent" is searched for on average of 40,500 times each month or "Denver real estate" is searched for on average 165,000 times each month. So just using that one tool I have tuned my key phrase to appeal to 165,000 people instead of only 110. That's a huge difference.
We'll that's it for part one of SEO. Get settled down and find out what keywords / key phrases will work best for your site and maybe next we'll actually start on the website.
Have a great day,
Matt Rains
Real Estate Technology Online
Labels: real estate, real estate blog, real estate seminar, real estate technology, search engine, seo
posted by Matt Rains at
10/22/2008 07:54:00 PM
6 Comments:
great stuff. as usual relevant to my business.
Matt first of all thanks a lot for spending time with us doing this. Knowledge is Power and we as real estate consultants need to stay ahead of the game. You have the knowledge to move your business in the right direction and you are giving us the opportunity to do the same thing.
Jim - As always thanks for stopping by.
Mary Ann - If there is anything you need just let me know. I love helping in any way I can.
Thanks for the tips. I'll be using the Google tool very shortly.
btw Matt, what are you using to shoot, edit and post your videos to your blog?
Hey Kenny,
Thanks for the comments. I am a PC user so I am editing my videos with a software called "Cyberlink Power Director" and compressing it using Xvid codec and RAD Video Tools software.
I shoot all my video with my Digital Camera "Panasonic DMC-FX01". It's a few years old but the newest version I think it's the FX35 shoots with a wide angle 25mm lens and in 720p High Def and I think it's only $280.
Let me know if you have any questions i'd love to help with your next video.
Thanks,
Matt
RETechSeminars
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