Friday, August 15, 2008

It's been so long...

Hello everyone! I know it's been quite a while since my last post but I have had a lot going on. My wife and I recently transfered to Keller Williams and I have been updating the real estate technology book along with our real estate technology specialist online members area.

I know we haven't taught a class in over a month but we have some exctiting news. We are going to Miami on September 11th to teach our Real Estate Technology Specialist seminar to the RAMB board of realtors.

I've got to get back to work, but i'll check back soon.

-Matt Rains

Monday, March 3, 2008

Starbucks and AT&T come together.

Say good-bye to T-Mobile and hello to AT&T internet access while your drinking that addicting mocha. Starting in April AT&T will be taking the reigns to the largest wi-fi hotspot in the world.

AT&T will now offer free wi-fi internet access to anyone who has AT&T broadband internet at all Starbucks location world-wide. Now you will have access to over 17,000 hot spots for the same $25.00 monthly fee from AT&T.

So if your thinking of buying a mobile broadband device such as the USB727 listed below you may want to think twice because of the now readily available starbucks wi-fi hot spots. Of course this only applies to those of you who have AT&T broadband service.

-Real Estate Technology Online

Labels: ,

Tuesday, February 12, 2008

Digital Camera Update

I few months ago I posted about what digital camera I recommend for real estate agents or anyone who has to take interior photos of a home. I posted the previous blog because I get this question a lot and I just thought instead of trying to tell everyone a model number and a brand I would just let them go to my blog and read about it in further detail and see some photos.

So just a quick update. Previously I recommended the DMC-FX30S which is no longer available so now my recommendation is the Panasonic DMC-FX55 this little digital camera is great for taking interior photos and exterior photos because of its 28mm apeture wide angle lens and great picture quality. I just recently purchased this camera for my wife and I must say it is a vast improvment on my FX30S. The screen on the FX55 is much larger and it has some new options like face recognition and a "print from camera" option.

Below are some pictures of the camera and remeber if your not shooting with a 28mm lens your just getting pictures of walls. Refer to my last post to see the comparison photos of a 35mm and a 28mm digital camera.









Below is a picture my wife took of a 10foot by 10foot bedroom with a 28mm camera. Notice the floor, ceiling, two windows and two walls. I know a picture like this is not always what we see.


Friday, January 25, 2008

So you need a free 411 directory service??

Well, that's not a problem. As you might have already known Google (the leader in free stuff) has a toll free telephone number you can call and get phone numbers, addresses, etc. of any person or business you need without using the internet or a phone book. (if anyone still remembers what a phone book is?)

The toll free number is 1.800.GOOG.411 or 1.800.4664.411

A few months back you would have to listen to a short commercial before you could get your information but know it is all commercial and adv. free all you have to do is say the city and state you are calling and then the listing name. It's that easy! I hope this little number saves you money because I know my phone service charges you close to 1$ just for using their 411.

-Matt Rains
Real Estate Technology Online

Labels: , , , ,

Thursday, January 10, 2008

Social Networking

I found an interesting article today on BusinessWeek.com that mentions the importance of how to go about social networking online. When most people think of networking they automatically think of association meetings, seminars and other social gatherings. As the internet becomes more and more of an important role in the Real Estate business we need to begin looking into online networking and how we should go about it.

Currently the top online networking sites are mySpace, Facebook, LinkedIn and ActiveRain. The ones recommended for business are LinkedIn and Active Rain, the other two are more based around business and pleasure. ActiveRain.com is very Real Estate specific and is the top site I recommend for agents to become a part of.

The article below has a very good fact about online marketing and that is "trying to sell your products, services, or yourself when you first meet someone is the fastest way to ruin a networking relationship before it begins.". If you would like to read this article further please click the link below.

News Week | Social Networking

Also, below are a few of the networking sites I would recommend.

ActiveRain
LinkedIn
FaceBook

Wednesday, December 5, 2007

What exactly is a blog???

So you are reading through this website and you are wondering "Ok so this is a blog. What's the big deal? The funny thing is that even most people who have a blog do not really understand what it is used for and why they are so important. The video below should give you a quick idea why blogs are so important and why they have become the "next big thing".



-Real Estate Technology Blog

Friday, October 19, 2007

Need a communication upgrade?

First off as a real estate professional you should highly consider buying a "mobile broadband" device. These devices plug into either your PC card slot in your laptop or you can buy the newer USB versions. These great devices give you the gift of having Internet access wherever you have cell phone service. The great thing about mobile broadband is you never need to worry about signing into a secure network or paying for wireless internet from Starbucks again. The applications for these products are endless and we see most agents using them to help in their listing presentations because now they can use the internet and online tools to show potential clients what they are capable of.

The newest in the "Mobile Broadband" family is Verizon Wireless' new USB727. If being named after a jet doesn't make you want to run out and get it the speeds will. This little "jump drive" sized broadband modem can download at speed up to 1.4mbps and upload up to 500kbps. These are blazing speeds for a mobile device. The other option that sets this little device apart from the competition is the fact you can store up to a 4GB SD card into the device for storage. This means you not only have internet anywhere but you also have a tool to store data, transfer pictures and videos and use portable applications to really make your business mobile.

Soon we will go over the next step in your communication upgrade. For now go out and treat yourself with Mobile Broadband.

Have a look at the Verizon Wireless
USB727


-Real Estate Technology Blog

Monday, October 1, 2007

Podcast - October 1, 2007


Today we are talking about some useful web sites including a registered sex offender database and some mass mailing techniques.

Also be sure to watch the Google Docs video located below this podcast.

Family Watchdog
The Global Incident Map
LetterPop Newsletters
KGP Free Mass Mail Software

Google Docs



-Real Estate Technology Blog

Wednesday, September 19, 2007

Google Maps Update

A few weeks ago I posted that Google now allows you to embed a map into your website or blog. Well now you can take that technology a step further because Google has raised the bar once again.

Yesterday a Real Estate Technology Specialist e-mailed me to show me how they are using Googles new mapping technology to help market their listings.

They found a way to use Google Maps along with the "My Maps" technology to create a listing map with pictures, videos and more!

If you would like to see how this new technique can be used to benefit your business please click the link below to see the map we created of our "Celebrity Listings".

When you look at the map click on any of the blue place marks to open the listings and look how one place mark even has a video(potential virtual tour) embedded into it.

CLICK HERE TO OPEN!

-Real Estate Technology Blog

Tuesday, September 4, 2007

A Quick Glance at the Future.

Many real estate professionals are photographer connoisseurs and we think that photography is a very large part of real estate technology. Most of the time we like to keep real estate professionals updated on what is coming in the future instead of what is happening right now because like most of you already know "new" technology is "old" news. I say this because by the time one great idea has time to spawn there is already a better idea in the works.

Let's take a look at that "better idea". Let me introduce you to the GIGA PIXEL digital photograph. A giga pixel is used to describe the resolution of a photo much like the more common mega pixel.

So how does a mega pixel compare to a giga pixel? Well, your average digital camera can take a single picture constructed of somewhere around 7,000,000 tiny dots(pixels) to create an image. A GIGA PIXEL camera on the other hand uses 1,000 mega pixels or 1,000,000,000 pixels to create a single image.

A digital camera with this kind of capability can produce an image that is 48 feet wide without losing any picture quality. To put the detail this camera can capture in perspective it would take a video wall of 10,000 HD television's to capture as much detail as one single image from a GIGA PIXEL camera.

If you want to play with the amazing detail of these new giga pixel images download Google Earth 4.2 and check the featured content layer.

Here is a quick video of a picture taken from a rooftop in Harlem that can clearly depict a persons face from nearly 20 miles away.



-Real Estate Technology Blog

Labels:

Sunday, September 2, 2007

Backup Everything! Here's How

So you have a friend that just lost EVERYTHING because their computer crashed. Well that's no big surprise considering the probability of a hard drive crash is 100%. This statistic surprises a lot of people but in reality if everyone knew how often this happens backups would be priority number one. If you stop and think about it your hard drive is nothing more than a high tech record player. Inside its small metal case it houses some magnesium disks that store data and an arm much like on a record player that reads and writes that data. Having such a primitive design makes failure inevitable because the smallest particle of dust can crash a hard drive and I know the inside of most computers is a dust heaven.

So what do we do now that we know our hard drives are going to crash?? Well thankfully there are many ways to backup everything on your system and they have gotten pretty cheap. We have recently setup a few of our machines in the office to have automatic backups using some Symantec Software and Western Digital External Hard Drives.

To do this yourself we need two things. First thing is a Symantec software called Norton Ghost 12.0, this is the software we are going to use to automatically backup our systems. The second thing we need is a Western Digital External Hard Drive. I choose Western Digital because of their outstanding reliability and fair price. When purchasing your external hard drive try and stay above 250GB depending on how much you are backing up. I recommend this product.

After installing Norton Ghost, you need to set it to automatically backup your system while you sleep. To do this press "Run or Manage Backups" under the tasks menu. When you do this you will see the "Easy Setup" window open. From here you can click each of the links highlighted in blue to change these options. The first two sections are "Back Up my Computer" and "Back Up My Documents". The backup computer section shows that it will back up your entire main hard drive at whatever time is scheduled and the My documents section shows it will backup your My Documents folder. I recommend changing the schedule time for both to 1am or 2am while your sleeping so it does not conflict with work. The last area to change is the Backup Destination. We want to point the backup destination to your new external hard drive. This way everynight while you sleep your computer will automatically backup all of your files to your new hard drive. Now go ahead and press ok and run a backup to make sure everything is setup correctly.

The final step is to give your self a big pat on the back for saving your business in the future.

-Real Estate Technology Blog

Thursday, August 23, 2007

Embed Google Maps into your Web Site

Finally the embedding feature for Google Maps has gone live as of Aug 21, 2007. Clicking the "link to this page" option on the top right of the map will give you an embed code like in the video below to place into any blog or Web site that supports it. There's also an advanced option set to change the size from small, medium, large, or custom. Take a look at the Google Map I embedded below of Las Vegas. My map is the same as the map on google and I can zoom in and out and even move the map around inside it's window. Below is a short video showing you how to get to the embed code.



Also notice that there is a button called "Get Directions : to here" so when another agent or client clicks that button it then prompts them to give the starting address and shows them full written directions and a map to get to your listing.
Feel free to try it below.


View Larger Map


Credit:CNET Networks

-Real Estate Technology Blog

Tuesday, August 21, 2007

Technology Tip - Aug 21, 2007

If you are one of the many real estate professionals that does not currently own your own website or even your own web space this tip is for you.

In the real estate profession it is getting more and more important for you to own a domain name. A domain name is simply the name that comes after www. and before .com. It is even more important for you to own www.yourname.com, now I understand that there are some people with very common names like "John Smith" and your ship has already sailed. For others buying your domain name even if you do not plan on using it right now needs to be priority number one.

There are really no excuses not to buy a domain because right now from GoDaddy.com they are less than $10 for an entire year.

Just remember that because you don't want a website right now doesn't mean that you will not want one next year. So be prepared and own yourname.com also go ahead and buy every smart witty clever domain name you can think of because someday there going to be worth big $$money$$

Domain Buying Tips
-Buy your domain name without hosting if your don't want a website right now
-Buy your domains .com .net .info & .org
-Buy your name in all forms (ex. MatthewRains.com & MattRains.com)
-If your name is taken use "online" or "web" on the end (ex. MattRainsWeb.com)
-Go ahead and buy creative names so you can sell them later.
-Have Fun!!

-Real Estate Technology Blog

Sunday, August 19, 2007

Learn to Create Free Online Picture Galleries!

We have found a great tool that lets you create your own online picture galleries for FREE! This is a great tool to use to help market your listings and adds a lot to your presentations. You can use an online picture gallery to send in e-mails, use on your website or even use them as your virtual tours.

Click the link below to watch us create a Professional Online Picture Gallery in less than 5 minutes like the one here.

CLICK HERE TO WATCH

Download this software FREE from JAlbum
-Real Estate Technology Blog

Wednesday, August 15, 2007

Realtor Magazine | Technology Source

Hi,

I am always excited to see what new type of technology Realtor Magazine is writing about. In this months issue (Aug 2007) they go over a lot about the importance of a web blog and using video in your marketing tool kit.

The article titled "Building Community with a Blog" located on page 38 is a very good start and reference to how blogs can be used in real estate and the benefits of using a blog.

The next tech article I reviewed was probably the best one I've seen yet. The article "Motion, sound builds brands" on page 22 refers to the importance of having some type of video support for your marketing tool kit. They really address the areas video can be used from commercials to websites and even the popular virtual tours. The importance of these types of videos are why we started teaching agents to make their own virtual tours in the first place. I just wish everyone knew how easy it was to capture, edit and publish videos for use in real estate.

Well, as you probably already know Realtor Magazine is a very good source to find ideas for marketing and selling your listings with the latest forms of technology. So next time you get Realtor Magazine at your office make sure to pick it up and see what is new in real estate.

-Real Estate Technology Blog